What is PPV on OnlyFans.

How it works

You send a message or post with locked content and a price. Fans see a preview and, if they want the full thing, they pay. The platform keeps 20%, just like with subscriptions.

Mass and personal messages

Mass: the same content to all your subscribers or a group. Good for launches and campaigns.

Personal: in a one-to-one chat, you offer content based on what that fan likes. They convert much better but take time, which is why chatters exist.

What to charge

It depends on the type of content, its length and your audience. A good practice is tiered pricing: simpler content at an accessible price and more exclusive content priced higher.

How not to overwhelm fans

• Don't send PPV to everyone every day.
• Segment: a new fan isn't the same as one who has bought several times.
• Mix free content with paid content.
• Make sure what you sell matches the preview.

Your limits, always

Only content that exists and is within your limits is sold. A good agency puts this in writing.